May 28, 2023
Looking at User Behavio with Analytics
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Chad is an extremely driven individual. He has found success in real estate and software sales. The combination of determination, talent, and a sense of adventure has also brought him all across the world to challenge himself in very unique ways. A boat race in Tanzania, a motorcycle excursion through Mongolia, riding a bicycle across Australia, and establishing an urban farm with his wife Stacey. Chad was using his corporate success to build a future where he could do what he loved and have adventures full-time. <br> <br> Coming into 2022 he was grinding away in corporate sales, but then everything changes. He was diagnosed with stage 4 lung cancer. The tumor in his lung was 5 times the average size. By the time the doctors discovered his cancer, it had metastasized into his brain, bones, and lymph nodes. Nobody would have expected this from a 39-year-old surfer in great health. <br> <br> Chad was told if the medicine didn’t work, he would have 6 months to live. If the medicine did work, he could have 10 years, there was no way to tell for sure. A low point was when Chad was given what is called an accelerated death benefit. This insurance payout is given to individuals who are terminally ill and it was then that the gravity of Chad’s condition was solidified in his mind. A few days after receiving the accelerated death benefit, Chad received a knock on his door.
Sean is a coach and Chief Revenue Officer at Persistence Culture, a fitness lifestyle brand based in Ventura, CA. When he was first put into a sales position, selling gym memberships, he felt that he needed to go through a sales right of passage. He grabbed a stack of flyers and went out selling memberships door to door. On Sean’s first time out selling door to door, he knocked on Chad’s door. <br> <br> At first glance, Chad would fit the ideal client profile for a CrossFit gym. He is young, successful, and looks to be in great shape. After Sean gave his thirty-second pitch he was met with the brutally honest response “I’m not going to join, I was just diagnosed with cancer.” Sean wished Chad the best of luck and went back to the gym. As he was walking back, he was confronted with the weight of what he just heard. He saw his wife Enel at the gym and quickly had to tell her about his experience and how he felt convicted to help in some way, but didn’t know how. Enel challenged Sean to go back and ask what Chad needed. <br> <br>Sean walked straight back to Chad’s house and for the second time knocked on Chad’s door. He awkwardly explained that Persistence Culture was established to help people through health and fitness. Sean didn’t have any answers but offered the resources the Persistence Culture has, a gym, an amazing team, and a community of people trying to improve.Chad confided in Sean that he was struggling with motivation and was willing to start training at Persistence Culture to help fight the mental battles associated with cancer.
Chad and Sean started doing private training sessions. The research available for exercise and cancer is slim so Sean resorted to what he had seen work for thousands of others, they started a CrossFit-based training program. Chad had mucus in his lungs and his medication made him extremely nauseous, but in every session, Chad would push as hard as possible. It’s an intense thing to witness a man fighting for his life. Chad’s background in college soccer helped him quickly learn the new movements and after only 10 sessions he was doing relatively advanced gymnastics and weightlifting at a high intensity. <br><br> After Chad was done with private training he entered regular CrossFit classes and was welcomed by the Persistence Culture community. As far as anyone knew, he was just another new member. Soon after Chad’s wife also joined Persistence Culture.Chad had a new hobby, a new challenge, a new community, and for the first time since his diagnosis, his focus shifted from dying to living.
After Chad was diagnosed with cancer he was forced to reconcile with the reality of mortality. He decided that he was going to fight for his life. This would mean facing his situation head-on with diet, exercise, ice baths, sun exposure, meditation, and talk therapy. Despite Chad’s cancer, his hard work made him the most physically fit since playing collegiate soccer. A coworker approached Chad and said he was going to run an Ironman 70.3 in Chad’s name. True to form, Chad’s response was “Can I run it too?” Chad’s adventurous spirit, newfound fitness, and cancer diagnosis have pushed him into a place where he is looking to challenge his mind and body to the limit, and this time, it was going to be on Chad’s terms.
When Chad committed to do an Ironman 70.3 with stage four lung cancer, he was committing to a mental and physical challenge that was under his control. Though the 70.3 is half the distance of the infamous Ironman, it’s still almost double the distance of an Olympic triathlon. The race is a 1.2 mile swim, 56 mile bike, and a 13.1 mile run. Chad and Sean talked about the reality of the Ironman training and even though the race is daunting, Chad was adamant that he wanted to do it. Sean started working on a training protocol to help Chad transition from CrossFit training to triathlon training. Chad’s determination and fervor are absolutely inspiring and Sean started to think running the Ironman with Chad would be a great opportunity to embrace a new challenge with a new friend.